From an AOL Money & Finance poll of over 15,000 people online:
- 87% of people said that home presentation makes a difference in most sales.
From a CSP™ (Certified Staging Professional) Survey of 218 real estate professionals:
- 98% of real estate professionals surveyed believed it was necessary to hire a professional home stager.
From the Maritz Research staging polls:
- 79% of sellers are willing to spend up to $5,000 to get their house ready for sale – working with the right staging consultant maximizes your return on investment.
- 63% of buyers were willing to pay more money for a house that is move-in ready.
- Top three interior features for selling were freshly painted walls, organized storage space and current flooring – a staging professional will address all three.
- Men (41%) are more likely to place a premium on updated décor than women (30%).
From a Coldwell Banker survey on 2,772 properties, ranging in price from $229,000(U.S.) to $4.8 million, in eight major U.S. cities:
- While the average home was on the market for nearly 31 days, the staged home sold in under 14 days.
- The staged homes went for 6.3% more than unstaged homes.
From a Home Gain survey of 4,000 Realtors; odds are, professional home staging will pay for itself, and then some!
|
Project
|
Typical Cost
|
Price Increase
|
Return on
Investment*
|
|
Clean and de-clutter
|
$190 - 318
|
$1,505 - 1,937
|
578%
|
|
Lighten & brighten
|
$233 - 370
|
$1,178 - 1,566
|
355%
|
|
Stage home for sale
|
$403 - 584
|
$1,938 - 2,431
|
343%
|
“The way we live in a home and the way we sell a house are two different things.”