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Staging Statistics

London, Ontario Area


 
From an AOL Money & Finance poll of over 15,000 people online:
  • 87% of people said that home presentation makes a difference in most sales.
From a CSP™ (Certified Staging Professional) Survey of 218 real estate professionals:
  • 98% of real estate professionals surveyed believed it was necessary to hire a professional home stager.
From the Maritz Research staging polls:
  • 79% of sellers are willing to spend up to $5,000 to get their house ready for sale – working with the right staging consultant maximizes your return on investment.
  • 63% of buyers were willing to pay more money for a house that is move-in ready.
  • Top three interior features for selling were freshly painted walls, organized storage space and current flooring – a staging professional will address all three.
  • Men (41%) are more likely to place a premium on updated décor than women (30%).
From a Coldwell Banker survey on 2,772 properties, ranging in price from $229,000(U.S.) to $4.8 million, in eight major U.S. cities:
  • While the average home was on the market for nearly 31 days, the staged home sold in under 14 days.
  • The staged homes went for 6.3% more than unstaged homes.
From a Home Gain survey of 4,000 Realtors; odds are, professional home staging will pay for itself, and then some!
 
Project
Typical Cost
Price Increase
Return on
Investment*
Clean and de-clutter
$190 - 318
$1,505 - 1,937
578%
Lighten & brighten
$233 - 370
$1,178 - 1,566
355%
Stage home for sale
$403 - 584
$1,938 - 2,431
343%
 
 
“The way we live in a home and the way we sell a house are two different things.”

 
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Sutton Preferred Realty Inc., Brokerage
Independently Owned and Operated
181 Commissioners Rd W
London ON
N6J 1X9
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